Hongkou Plaza greets north Shanghai with new-to-market retail and dining concepts, integrated with a bustling transport network
Issue: Jan 2012
Hongkou Plaza is the largest one-stop shopping, dining and entertainment destination in Hongkou District, Shanghai
New life has been injected into Hongkou District in northern Shanghai and it comes in the form of a spanking new one-stop integrated shopping, dining and entertainment destination. Hongkou Plaza, the largest mall in the district that held its soft opening last month, offers a blend of East and West in cuisines, fashion and experiences in one impressive eight-storey tower.
On its opening day, Hongkou Plaza registered a record footfall of 71,000 people
In addition, its ideal location along Xi Jiang Wan Road at the core of Hongkou District is enhanced by a web of transportation lines directly linked to the mall - the first mall in Shanghai with such an integrated transportation hub. Such convenience makes this iconic mall perfect for young families and working professionals. In close proximity are the Hongkou Football Stadium, a major landmark which regularly hosts large-scale football matches and concerts, offices, middle class residences and a few universities, making Hongkou Plaza the lifestyle hub of the district, pulsating with energy and activity.
No wonder, then, that on its soft opening day on 2 December 2011, the mall footfall reached a whopping 71, 000 people, a record high for mall soft launches under CapitaMalls Asia.
Heart of Transportation System
One of Hongkou Plaza’s uniqueness lies in the convenience it brings in commuting to and from the mall at a level the city has not experienced before. Aside from an astounding 1,100 parking spaces which eliminates parking woes, the shopping mall is served by a large-scale, multi-dimensional integrated transportation system connected within the mall. Level 1 of the mall is currently linked to a public transport interchange including six bus lines. After Chinese New Year, it is estimated that shoppers can get to and from Metro Line 8 from Basement 2 while Level 4 of the mall will be connected to Light Rail Transit Line 3. The Hongkou Football Stadium station will also be linked to Level 3. Hence, patrons will no longer be required to step out of the mall to access Hongkou’s transportation system. So come rain, shine or snow, everyone is safe and dry as they enter and exit this new inter-connected shopping destination.
Centre of Global Gourmet
To seduce discerning palates, dining options within Hongkou Plaza have been carefully planned. From designer, high-end specialty restaurants to quick-fix snack stalls, diners can sample world cuisines and select from different dining experiences.
Massive gourmet world offering shoppers the hottest specialty brand name restaurants in Shanghai which boast not only fine food but also world-class décor and ambience
Three of the region’s most famous restaurants now reside at Hongkou Plaza. Famed Hangzhou restaurant The Grandma’s (外婆家) promises popular local delights prepared in authentic, traditional home-cooking style. As the name suggests, it is quality food from choice ingredients, just like how grandma used to make it. Long lines snaking into the restaurant bears testimony to its culinary standards. Another designer restaurant that offers great Chinese food and a luxurious ambience is Green Tea restaurant (绿茶餐厅) where Hangzhou’s famous cuisine is offered on blue and white porcelain tables reminiscent of the Tang-Song Dynasty amidst wooden carvings. For Hong Kong style gourmet, Hongkou Plaza offers Charme Restaurant (港丽), a top cha can ting in Shanghai, with exquisite cuisine and ambience.
At the food street on Level 6, dining is truly a feast for the stomach and the eyes. Here, the streets of old Shanghai are recreated indoors with stone walls and exquisitely crafted wrought iron windows that let patrons experience the wonder and nostalgia of the era as they savour a taste of the old world. The extra high ceiling of the entire floor, at a spacious 10 metres, is almost twice the usual ceiling height, thus giving the food street a sense of space. This luxury is a rare one for any Shanghai mall and one fully maximised by the restaurants there in designing the interiors of their outlets. On the food street, the sophisticated décor is as important as the splendid food. Spice Spirit (麻辣诱惑) offers red hot spicy food that will numb the tongue even as it treats the eyes with its ultra-modern interior. 57°C XIANG (57度湘) lets you savour Henan cuisine and teppanyaki Xiang-style beneath a gorgeous skylight. And LIN Shanghai Cuisine (霖上海味道), styled in the fashion of the Shanghai Bund, has local delicacies that is reminiscent of the flavours enjoyed in one’s childhood.
For a taste of the rest of the world, there is a smorgasbord of international snacks such as burgers, pancakes, ice-cream, yoghurt and puddings available from a range of snack shops.
Hive of Fashion Trends
From renowned international brands to popular local high street brands, Hongkou Plaza offers a wide range of ladies’ wear, children’s wear, men’s fashion, sports and casual wear. But beyond that, Hongkou Plaza also introduced Shanghai’s first ‘vertical’ retail format. This means that the mall is zoned by ‘columns’ according to the themes, enabling shoppers to find shops of the same category within the same zone. For example, the North atrium of Hongkou Plaza has been designated the youth Stylish zone, devoted to the fashion conscious. Those in search of fun and funky wear can count on brands like Mina Collection; Bread & Butter; Japanese fashion labels Olive des Olive, Nice Claup, Japanese punk rock and new wave brand, Moussy; and Hong Kong labels like Izzue, b + ab and Bauhaus. Style pilgrims can shop up and down the levels within this Stylish zone. In addition, there are also international brands like GAP, Zara, Charles & Keith and Swarovski that keep shoppers in touch with the latest fashion. Indeed, Hongkou Plaza offers something for every taste.
With brands from China, Korea, Japan, Europe and America, fashionistas will be spoilt for choice at Hongkou Plaza
Focal Point for Family Fun
Hongkou Plaza is also a lifestyle hub with ample leisure and entertainment options to appeal to the young families living in the area. With a 4D cineplex, games arcade, a new KTV brand in Shanghai, weekends in Hongkou will never be the same again.
Level 3 of Hongkou Plaza is dedicated to children brands
Families can count on Carrefour, Watson, and Gome Electronic Store for their necessity purchases. Even the little ones will have their fair share of fun. Level 3 is set to be a children’s haven with brands catering to children’s fashion such as GAP Kids, Me & City Kids, Mothercare and Okaïdi & Obaïbi; plus playgrounds like FUN DO LAND and YuKids Island. There are plans to turn the top level of Hongkou Plaza into a mega outdoor kids’ zone with water features, a man-made beach and children’s sports facilities. Since most children’s play areas in Shanghai are indoors, this play area is sure to be a pull for children.
Linked to an integrated transportation system, bolstered by popular restaurants and choice retailers and nestled in the heart of the city – Hongkou Plaza is set to enhance the lifestyle of modern urbanites in the district.
No.388 Xi Jiang Wan Road