Innovative Festive Cheers at ION Orchard Light Up Lives
ION Orchard brings creative Yuletide offerings to shoppers and children beneficiaries
Issue: Dec 2011
ION Orchard’s majestic 20-metre walk-in Christmas tree with an observation deck certainly brings the retail experience to new heights
Last month, where everyone waited out in the streets of Orchard with bated breath for the Christmas lights to come up, the team at ION Orchard hosted a Christmas Light-up Party for 30 children beneficiaries from KK Hospital Health Endowment Fund (KKHHEF) and their families in conjunction with Orchard Road’s official Christmas Light-Up. These children and their families became the first group of people in Singapore to experience ION Orchard’s majestic 20-metre walk-in Christmas tree which came with an observatory deck that was built 10 metres above the ground after its tree light-up.
“From our Christmas tree’s observatory deck, the children would be able to see Orchard Road’s light-up from a different angle,” said Soon Su Lin, Chief Executive Officer of ION Orchard.
KKHHEF, totally dependent on donations, was set up to help needy patients, who very often have exhausted all options and are in need of financial assistance for their medical treatment. KKHHEF is also the beneficiary of CapitaLand’s S.E.N.D (Send E-card and Donate) programme this year, where every Christmas e-card you send from now till 31 December 2011, will earn a $2 donation from CapitaLand Hope Foundation, CapitaLand’s philanthropic arm, up to S$50,000.
Children beneficiaries from KK Hospital Health Endowment Fund and their families were treated to a fun party at the exclusive ION Sky at ION Orchard
On Cloud Nine
As Christmas is a season of giving and sharing, about twenty staff volunteers at ION Orchard gladly hosted the Christmas Light-Up party for the children beneficiaries and their families.
For many of these KKHHEF children beneficiaries - aged six to 16 years old - and their families, this was their first visit to ION Orchard. The Christmas Light-up Party commenced with children making their way to the 56-storey ION Sky, the mall’s observatory deck which offers sweeping 360-degree views of Singapore.
There, the children were treated to a string of fun activities, complete with countless rainbow-coloured balloons, goody bags and trays of fragrant food.
Kids and parents who have never stepped into ION Orchard or ION Sky were thrilled to be there to explore the exclusive venue
“The magic show was my favourite part of the party,” Nur Amirah Bte Mohd, 16, later said. “It was just too funny!”
Many children and families also took photographs against the breath-taking backdrop of the cityscape. In fact, being at ION Sky is a rare treat even for the public.
“Normally, ION Sky is reserved for glamorous product and brand launches,” said Mary Felicia Sim, Vice President of Customer Care at ION Orchard, who also hosted the charity event. “It’s amazing to see it being transformed into a space filled with warmth and the laugher of children.”
The charity event was as meaningful for the children as it was for those who volunteered to organise it.
Bren Fang, Leasing Manager at ION Orchard, volunteered at the event because she wanted to spend her Saturday in a meaningful way, said, “This is the first company I’ve joined that organises such charity activities. It has been something really special for me.”
And nothing more spectacular could have helped kicked off the string of exciting Christmas highlights planned at ION Orchard other than the lighting up of its innovative Christmas tree.
Lights sparkled in sync with the other bright decorations along Orchard Road. Many gasped as the entire tree glowed and glittered in gold.
Enjoying Orchard Road's Christmas lights from the deck atop ION Orchard's gigantic glittery tree is definitely a high point for any kid or shopper
Five-year-old Mohd Haikel Bin Rahmat was so excited to get to the Christmas tree’s observatory deck that he counted the number of steps he took as he walked up.
“Are there 55 steps altogether?” he asked when he reached the top.
Lee Mun Ling, Head of Marketing Communications, was at once amused and impressed that Haikel had taken the effort with the counting. “There are actually 52 steps altogether to the observatory deck,” she said and laughed.
Felicia Chng, 12, was thrilled with the festive atmosphere at ION Orchard because it reminded her of a wonderland. “Christmas always means happiness to me,” she said.
Indeed, Ms Soon said that the charity event at ION Orchard has helped bond staff and such activities never fail to light up her team’s spirit. She added, “This event brings everyone together – the children, their families and our team at ION Orchard – in a memorable and significant way.”
In addition to the special treat and donation for KKHHEF children, CapitaLand Hope Foundation has also sponsored one of the 20 10-feet Charitrees that lined the Waterfront Promenade in Singapore. Funds from the donation will go towards towards AWWA School, a special education school that helps children with multiple disabilities enhance their educational, creative, emotional, social, moral, physical development and equips them with the necessary skills to improve their quality of life.
Apart from the innovative Christmas tree, ION Orchard has presented three larger-than-life snow globes featuring various Christmas themes amidst falling snowflakes (including one with a train track and moving train). Its mall decorations this year also included shimmering gold chandeliers, intricate baubles and LED lights which promise to provide shoppers with unique multi-sensory experiences.
One of the three larger-than-life snow globes with white reindeers and falling snow flakes outside ION Orchard
The award-winning ION Orchard also has a series of interesting festive activities planned out for its shoppers. For example, it is holding Carol-oke! (ION Orchard’s annual outdoor-sing-along session), movie blockbuster Transformers: Dark of the Moon screening, “Up Against the Wall” (an exciting visual adventure by UK-based artist and educator Scott Walker) and various children craft sessions.
In support of the Elephant Parade, a global initiative to raise funds and awareness for elephant conservation, ION Orchard has adopted three elephant statues decorated by world-renowned artists Paul Frank and Matthew Campbell Laurenza. The elephants, painted with vibrant colours and prints, are on display at ION2 till 11 January 2012, along with another ABN-adopted elephant by local designer Justin Lee.
Indeed, with all the innovative Yuletide decorations and exciting festive offerings, ION Orchard is bound to light up lives of shoppers and the children beneficiaries.