Plaza Singapura Now With A New Look and New Experiences
S$150 million asset enhancement upsizes familiar favourite with seamless look and new-to-market retailers
Issue: Jan 2013
Plaza Singapura and The Atrium @ Orchard now seamlessly linked with new façade reminiscent of waves, inspired by the area’s links to waterways in the past
Bigger, better, with brand-new restaurants and stores – the revamped Plaza Singapura has now been upsized by 25 per cent to a whopping 629,000 square feet in net lettable area. The nine-storey mall, with a new wave-inspired façade, is now about the size of ION Orchard, which sits at the other end of Singapore’s main shopping district, Orchard Road. 21 months in the making, the asset enhancement costs S$150 million and seamlessly weaves Plaza Singapura and the new extension, made up of the retail podium at The Atrium @ Orchard. The new wing has some 80 shops targeting trendy young adults, professionals, managers, executives and business people or PMEBs. Not only are there more shops, there are also several new-to-market names that have been added to the fold, giving Singaporeans fresh reasons to visit this familiar favourite.
“Plaza Singapura is a unique mall at the edge of modernity and history. With a history going back 38 years, it was the first shopping mall that many Singaporeans experienced and many of us have fond memories of shopping at the iconic Plaza Singapura,” said Ms Pauline Yeh, General Manager of Plaza Singapura.
“Today, with the enlarged Plaza Singapura, shoppers can look forward to new additions that rejuvenate the shopping experience, while enjoying familiar favourites such as Swensen’s, McDonald’s and Yamaha. We are confident that just as Plaza Singapura met the needs of shoppers in the past, it will continue to serve them well in the present and in the future.”
Shoppers will be drawn by the slew of new-to-market fashion and lifestyle stores
Fashionistas and funky trend-setters will have plenty to wow them at the renewed Plaza Singapura. There is JRunway, a first-of-its-kind concept store in Singapore with its own 20-metre long catwalk runway. It offers a collection of more than 15 of the latest Japanese street fashion brands including EMODA, WEGO, Mystic, Ciaopanic, and Ray Cassin. True to its name, this store will let you live out your runway dreams. JRunway’s excellent team of fashion experts are ever-ready to help shoppers match the stylish pieces with their own range of beauty products for a brand-new look. When the makeover is complete, a fashion shoot will follow and shoppers will get to keep their photographs to remember their unique experiences at the trendy shop. Another Japanese name, Suit Select, offers men and women’s tailored suits. Wrinkle-resistant and fuss-free, the suits are easy to maintain, well-cut and highly affordable.
On the western front, there is American fashion brand GAP’s first street level duplex and largest store in Singapore; and New York label Baby Phat.
Meanwhile, home-grown label NERO’s first concept store in Singapore is also at Plaza Singapura. Ready-made and made-to-measure men’s wear with personalised touches such as coloured buttonholes and additional inner collar fabric are the brand’s trademark.
A new cut-and-style concept from Japan, FASS by QBNet¸ offers quick hair-styling and blow-drying at a single price of S$28. Watch lovers can shop at G-Shock’s first concept store in the country or Swiss watch label ORIS’ first flagship store in Singapore.
Fashion-forward techno buffs will delight in iFamily. This store takes smartphone accessorising to a whole new level. The largest distributor of Apple, Samsung, HTC and Blackberry product accessories, it has more than 30 brands from the US, Europe and South East Asia. Those who believe that music truly is the food of love will surely fall in love with one-stop lifestyle store House of Turntables. Audio solutions for every personality made in Europe; and customised music systems from a simple CD system to an Audiophile Analogue Turntable sound system are all affordable and of high quality. Thousands of vinyl records are also available in store.
Come try the new eateries that can be found only at Plaza Singapura
Those who have been captivated by Asia’s own celebrity chef, Chef Wan, will now have a chance to taste his culinary wizardry at his first restaurant – set up with Food Junction. 1 Market by Chef Wan is the Malaysian food ambassador’s take on Southeast Asian cuisine done buffet-style. Expect the chef’s own recipes and interpretations of the region’s favourites. Japanese food fans will quickly warm to Tsukada Nojo’s famous collagen soup made from premium Miyazaki free-range chicken. This is the chain’s first restaurant outside of Japan. Another new Japanese restaurant to hit Singapore is Hifumi Japanese Restaurant. Bento sets with all-you-can-eat appetisers at the appetiser bar let diners have their fill of Japanese specialties.
By the first quarter, Cold Storage will open its doors at Plaza Singapura as well. This will be the largest Cold Storage located along Orchard Road.
“We are delighted to open our largest Cold Storage supermarket in Orchard Road at Plaza Singapura. Our 30,000 square feet store will be located at Plaza Singapura’s Basement 2. Located above an MRT interchange station with three lines, we are confident that Cold Storage will help to meet the needs of families, PMEBs and residents in the vicinity,” said Mr Wayne Anderson, Chief Operating Officer, Cold Storage Singapore.
The Jelly Baby Family embody the unity of family and the beauty of multi-culturalism
New Wave of Design
Marking a new phase in its life, Plaza Singapura also has a new look. It boasts a façade featuring flowing architectural ribbons that resemble waves and are symbolic of the flow of people and trade in the area. By night, the wave-forms twinkle with light, much like water glittering in twilight. Adding to the vitality of the 170-metre long frontage, one of the longest on Orchard Road, is a family of multi-coloured sculptures called the Jelly Baby Family. Created by Italian artist Mauro Peruchetti, the five cheery figures embody the unity of family and the beauty of multi-culturalism as they welcome shoppers to the mall.
There can be no better beginning for the mall in the new year than its new look and new retailers and no better reason for shoppers to re-visit Plaza Singapura.