Rewarding Way to Spend
CapitaLand launches unique Group-wide rewards programme for customers’ lifestyle needs
Issue: Dec 2012
Use your CapitaVouchers to shop at CapitaMalls and retail shops at CapitaLand’s office buildings; pay for a CapitaLand residential property, stay at an Ascott serviced residence or rent storage space at StorHub in Singapore
Now there are more reasons to be a CapitaLand customer. The real estate giant has enhanced its CapitaVoucher scheme to include more of its own businesses, more participating outlets and greater rewards. For the first time in Singapore, there is one reward system that spans CapitaLand’s five different businesses - homes, shopping malls, office buildings, serviced residences and self-storage; one programme that brings together the entire CapitaLand Group; one voucher that caters to the various lifestyle options of the loyal CapitaLand customer. This new rewards programme, dubbed ‘Rewarding Lifestyle with CapitaVoucher’, is part of the company’s Because iCare initiative launched in early 2012 to ramp up its efforts to engage and care for stakeholders.
Mr Liew Mun Leong, President and CEO of CapitaLand Group, said, “The ‘Rewarding Lifestyle with CapitaVoucher’ rewards programme is a milestone for CapitaLand. This is the first time that we are bringing together all our value chain of real estate businesses in one single programme to reward our stakeholders. Just as we have built our business into a unique mix of real estate capabilities across various property sectors, the accessibility of our rewards programme is tremendous.
Use CapitaVouchers to pay for your residential property like Sky Habitat at Bishan Central and receive more CapitaVouchers as a reward
Our customers can now buy CapitaLand homes; stay at Ascott, Citadines and Somerset serviced residences; shop at CapitaMalls and CapitaLand office buildings or rent storage space at StorHub with CapitaVouchers. They will also be receiving CapitaVouchers when they spend at our subsidiaries’ participating properties. We pride ourselves in always putting our stakeholders first and this programme demonstrates our commitment to engaging and caring for them.”
More Places to Spend
CapitaVouchers, which were previously used in lieu of cash at CapitaMalls, has been around since 2005. Because they are so highly popular and accessible, CapitaLand decided to extend their use to the Group’s extensive property portfolio to encourage and reward loyalty. The number of participating outlets has been increased to 2,000 across five CapitaLand subsidiaries including 16 shopping malls, selected condominium projects, serviced residences, self-storage facilities, and participating retailers at the Group’s office buildings in Singapore.
“It is a seamless way to reward buyers of our residential properties by offering them variety and flexibility. This allows our customers to fully leverage on CapitaLand’s diversified real estate portfolio, be it shopping malls, offices, serviced residences, StorHub or quality homes. It’s another way to thank them for their loyalty and support which is in addition to our other loyalty discounts,” said Mr Wong Heang Fine, CEO, CapitaLand Residential Singapore.
Use CapitaVouchers to rent storage space at StorHub and enjoy a three per cent discount.
More Rewards for Spending
Indeed, homebuyers, shoppers and serviced residence guests will be given CapitaVouchers on top of existing promotions when they live, shop, stay and store at the Group’s participating properties. At StorHub, CapitaLand’s joint venture with Hersing Corporation Ltd that rents out storage space in a do-it-yourself concept, using CapitaVouchers will let you enjoy a three per cent discount.
“With CapitaVoucher, StorHub is now able to provide more value for money storage solutions to our customers. At StorHub, we provide a space solution to our customers to enjoy a lifestyle of space and freedom,” said Heng Tze Kiang, General Manager, StorHub.
StorHub works on a do-it-yourself self-storage concept where users can choose from various sizes to suit their needs
At the malls, a minimum spending of S$20 allows shoppers to receive STAR$ under the CAPITASTAR rewards programme. These STAR$ can then be exchanged for CapitaVouchers.
Those who stay at any Ascott, Citadines or Somerset serviced residence in Singapore for a month or longer, at qualifying rates, will be rewarded with CapitaVouchers.
At Ascott serviced residences in Singapore, you can use CapitaVouchers to pay for your stay and get more CapitaVouchers in return
“The CapitaVoucher Rewards programme is another way for Ascott to deliver greater value to our loyal customers and make their stays with us even more memorable. Our valued residents on long stay in Singapore can use CapitaVouchers to enjoy rebates on their stays. As the customers of other CapitaLand business units redeem their CapitaVouchers at our serviced residences in Singapore, more guests will also get to experience Ascott’s signature hospitality,” said Tan Boon Khai, Regional General Manager, Ascott, Singapore & Malaysia.
Retailers at CapitaLand’s offices like Amarone, a New York style Italian restaurant at Capital Tower, welcome the initiative.
“The CapitaVouchers are an easy substitute for cash and thanks to CapitaLand we can reach a wider number of customers who will be able to know our restaurant," said Gaia Forlino, Director, Amarone.
New York style Italian restaurant, Amarone, at Capital Tower, is one of the retailers which use CapitaVouchers
Customers can purchase CapitaVouchers for themselves and as gifts at the service counters or concierges of CapitaMalls including The Star Vista and Bugis+
With CapitaVoucher’s multi-layered rewards, customers will have even more reasons to spend with CapitaLand
“Using CapitaVouchers will help our business because, with this partnership with CapitaLand, we will have greater credibility with our customers and future customers,” added Thia Sujoto of Hyun Taekwondo Academy, one of Singapore’s largest martial arts facilities with a branch at Wilkie Edge.
Customers can continue to purchase the CapitaVouchers as gifts at the customer service counters or concierges of Bugis+, Bugis Junction, Bukit Panjang Plaza, Funan DigitaLife Mall, ION Orchard, IMM, JCube, Junction 8, Lot One, Plaza Singapura, Raffles City Singapore Shopping Centre, Sembawang Shopping Centre,Tampines Mall & The Star Vista. CapitaVoucher is available in denominations of S$5, S$10 and S$50. Given their extensive uses and multi-layered reward scheme, CapitaVouchers are certainly making it rewarding to spend with CapitaLand.
For enquires relating to CapitaVouchers, please email firstname.lastname@example.org or call 6631 9931 from 10am to 6pm, Monday to Saturday (except public holidays).
For CapitaVouchers terms and conditions, please visit http://www.capitalandmallasia.com.sg/en/capitavoucher/.
Thanks for your support and happy shopping!