Homing in on Families

New Home-Club and other innovative gestures bring families and communities together as part of Because iCare

Issue: Jul 2012

Imperial Bay in Hangzhou officially opened a Home-Club with entertainment facilities for residents, giving families and communities an added place to interact and bond
Imperial Bay in Hangzhou officially opened a Home-Club with entertainment facilities for residents, giving families and communities an added place to interact and bond

At Imperial Bay in Hangzhou, some 180 kilometres southwest of Shanghai, there is a beautifully decorated Home-Club, equipped with all manner of entertainment that is designed and planned specially for residents. Just 30 minutes away from the Grand Canal, this yet-to-be-completed development already has many Because iCare activities in store to engage and care for its residents and their families.

Although Imperial Bay will only be completed in 2013 in phases, the Home-Club was officially opened on May 6, 2012. Using a second living room concept for the Home-Club, Imperial Bay hopes that residents and their families will gather in this “common living room” to interact and bond. The Imperial Bay Home-Club also houses an indoor swimming pool, audio-video room, indoor workout room, Yoga room, a spa, Wine and Cigar bar, piano room, chess room as well as rooms for other social activities

“I’ve always wished that the property management company who manages the property I’m staying in is responsible, civil and caring and I’m so glad to find CapitaLand having these qualities. I look forward to more of their activities in the near future,” says Ms Mao, a would-be resident of Imperial Bay.

With modern facilities for movie-watching, chess-playing and even a room for wine and cigar enjoyment, the Home-Club is truly a place that the young and old in the family can enjoy together
With modern facilities for movie-watching, chess-playing and even a room for wine and cigar enjoyment, the Home-Club is truly a place that the young and old in the family can enjoy together

On its grand opening day, many activities such as table-tennis competitions, health talks, yoga sessions, health screenings, nutritional advice by professionals and movie screenings were organised for all the would-be residents. And when they finally move in, they can look forward to the various activities that will be organised to suit the different needs and ages of the users. The elderly could be playing chess or relaxing at the audio-visual room while the young could be in the gym or yoga rooms or even having a drink and cigar in the Wine and Cigar bar.

“The ambience at the Home-Club is elegant. The facilities are good and it makes it an ideal place for the residents of Imperial Bay to interact. It is also a good place for residents to relax and work out,” said an excited would-be resident, Ms Ge.

Making Family Moments Last

Besides the Home-Club, Imperial Bay also engaged professional photographers to capture memorable moments for its residents and the families. On a beautiful day in Spring, Mr Zhang and his family had their very first family photo taken professionally.

Imperial Bay has teamed up with a group of professional photographers and invited its residents to take family photos for free. Together with the spacious showroom fitted with classy interior furnishings, as well as the lush greenery around, Imperial Bay is an ideal place for taking family portraits. This photo-taking session not only allows residents to take nice pictures, it also positively reinforces the choice they have made to stay at the Imperial Bay,” explained Li Ying, Assistant Marketing, CapitaLand China Holdings.

Many families came early in the day, with some decked out in their Sunday best for the family event.

“The Happy Family Photo Session is a very meaningful activity organized by CapitaLand. It was a great experience having a professional photographer to help capture this wonderful family moment,” Mr Zhang said.

With a luxuriously decorated showroom and scenic views of the Grand Canal (which is of close proximity to Imperial Bay) as backdrops, residents were spoilt for choice when choosing where they wanted to have their family portrait taken
With a luxuriously decorated showroom and scenic views of the Grand Canal (which is of close proximity to Imperial Bay) as backdrops, residents were spoilt for choice when choosing where they wanted to have their family portrait taken

Loving Your Parents at The Pinnacle and The Metropolis


Those who bought units at The Pinnacle (left) and The Metropolis (right) between May 1 and Aug 31 enjoyed a discount from CCH for choosing to live close to their parents
Those who bought units at The Pinnacle (left) and The Metropolis (right) between May 1 and Aug 31 enjoyed a discount from CCH for choosing to live close to their parents

CapitaLand has also rolled out other exciting activities to foster closer family ties in their other properties in China. The company organised a campaign called, “Filial to Our Parents, Bear Gratitude in Mind” to encourage young buyers to show love for their parents by choosing to live near them.

During this two-month long campaign which started in May 1 and ended on June 30, CapitaLand offered discounts for those who bought a unit at The Pinnacle or The Metropolis either for themselves or for the parents. The discount programme was opened to the residents of Pudong District, Huang Pu District, Jia Ding District and Pu Tuo District.

On Mother’s Day, all the ladies present at the sales showroom were presented a Mother’s Day gift by CapitaLand staff.

Carnations of Love for mothers in Tianjin


Staff from Tianjin International Trade Centre ready to distribute carnations to mothers throughout the city of Tianjin on International Mother’s Day on May 12, 2012
Staff from Tianjin International Trade Centre ready to distribute carnations to mothers throughout the city of Tianjin on International Mother’s Day on May 12, 2012

Over at Tianjin International Trade Centre, which will house residential apartments, offices and retail outlets in its three blocks when it is completed in 2014, the season of love was in the air, too.

To celebrate the success of its first project there, the company launched the CapitaLand Love Season to thank the people in Tianjin for all their support. Starting with Mother’s Day, it celebrated the international day with a “Be Thankful to Mothers, Gratitude to Tianjin” event. Some 100,000 carnations were distributed throughout the city of Tianjin to all mothers. The gesture well received by everyone, from tenants to members of the public.

“Those who received the carnations were surprised and touched by the gesture,” said organiser Mu Shaoyu, Senior Executive, Sales & Marketing, CapitaLand China Holdings.

Besides this, a contest was held to select “The Most Blessed Family”. Amongst many hundreds of participants, 50 winners were selected and each took home with them a set of Family portrait pictures, proudly sponsored by Tianjin International Trade Centre.

More Love and Care coming your way

In the next few months, CapitaLand plans to roll out even more exciting Because iCare activities for the residents of I-World, one of the city's first fully-furnished residential projects launched in 2006.

Some of the upcoming activities include a “Stress Relief” Party for the younger generation to encourage them to relieve stress and channeling their energy into spending more time with their children and parents after a hard day’s work.

CapitaLand will also engage I-World residents in spreading hope and love to the less fortunate children by collecting used books for CapitaLand Xiecun Hope School in Zhejiang.

And since snapping family pictures is such a great way to portray love, a photography session for aged parents is in the pipeline for I-World residents, too. Before the “Double Ninth Festival” also known as the “Festival for the Elderly”, residents are encouraged to submit entries for their parents to have their wedding photo re-taken by a professional photographer engaged by CapitaLand. Three elderly couples will be chosen for this photography session. The company hopes to create this opportunity for the young people to show their elderly parents love and to encourage them to purchase a home for their parents at the Imperial Bay.

With so many innovative activities in store to bring families and communities together, it goes to show how genuine and committed CapitaLand is in building people and their families, too.

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