A Decade of Achievements

CapitaLand celebrates ten years of building people

Issue: Mar 2010

CapitaLand’s Board of Directors and senior management toasting to partners, investors and clients as an appreciation for their support over the past decade
CapitaLand’s Board of Directors and senior management toasting to partners, investors and clients as an appreciation for their support over the past decade

In grand fashion, CapitaLand celebrated the Lunar New Year and a new decade in business at a dinner at ION Orchard with auspicious lion dance and performances by the Singapore Chinese Orchestra and Shanghai Kunqu Opera Troupe.

At the dinner with its business partners, CapitaLand launched its latest brand commercial themed to the Group’s credo of “Building People”. In this television commercial, a symbiotic relationship is drawn between buildings and people particularly on how the right value systems people strive for in themselves are often the very same values looked for in buildings.

Together
Together, senior management of CapitaLand kick off the 10th anniversary celebrations with symbols representing the Group’s real estate portfolio. From left: Mr Lim Beng Chee, CEO of CapitaMalls Asia, Mr Wen Khai Meng, Chief Investment Officer of CapitaLand Limited, Ms Jennie Chua, Chief Corporate Officer of CapitaLand Limited, Mr Liew Mun Leong, President and CEO of CapitaLand Group, Mr Olivier Lim, Group Chief Financial Officer of CapitaLand Limited, Mr Lim Ming Yan, CEO of The Ascott Limited and Mr Jason Leow, CEO of CapitaLand China Holdings

CapitaLand also kicked off a year-long series of activities to celebrate the 10th anniversary of the Group’s inception in November 2000. (www.capitaland.com/10) An art exhibition by renowned Chinese artist Wang Shuping (Date: 27 February – 7 March 2010; Venue: ION Art, ION Orchard, Level 4), a photography competition named after CapitaLand’s credo, “Building People” (Date: April – May 2010; Venue: All CapitaLand properties), a community event in Shanghai and Singapore that gives 2010 underprivileged kids in each country the opportunity to experience the World Expo Shanghai (Date: May – August 2010) and the launch of the Group's 10th anniversary commemorative book in October, detailing its transformation from a Singapore-centric company into one of Asia’s largest real estate companies and a leader in the real estate sector, are all part of what the public can look forward to.

Much reason to cheer

And there’s much reason to celebrate. Over the past decade, the Group successfully transformed itself from a S$9 million company to one that commands a market capitalisation of S$40.3 billion as of the end of last year. It also generated S$17 billion in total shareholder returns in the last decade.

Ms Jennie Chua (second from left) with guests, tossing the “Yu Sheng” for another thriving decade ahead
Ms Jennie Chua (second from left) with guests, tossing the “Yu Sheng” for another thriving decade ahead

CapitaLand’s milestone achievements on display at the launch event
CapitaLand’s milestone achievements on display at the launch event

“Despite a difficult decade for the global economy, CapitaLand has emerged ahead of the curve as a stronger company. The strategy of exporting our real estate value chain overseas has paid off tremendously and the Group has been recognised as a trailblazer for Singapore companies expanding abroad. Overseas markets now account for approximately half of our profits. Our corporate strategy of Focus, Balance and Scale has also enabled us to consistently create superior returns for our loyal shareholders,” said Dr Richard Hu, Chairman of CapitaLand Group.

“This past decade, we have increased the depth and breadth of our pole position in all sectors. Our strategy will ensure that we are a leading foreign real estate developer in China and that we continue to be one of Asia’s largest owners, developers and managers of shopping malls through CapitaMalls Asia. Ascott will strengthen its position as the world’s largest international serviced residence owner-operator and our financial services business will remain a leading Asia-based REIT and real estate fund manager,” added Mr Liew Mun Leong, President and CEO of CapitaLand Group.

A soul to work with

As part of the celebrations, CapitaLand Hope Foundation (CHF), the philanthropic arm of CapitaLand, will also donate S$5 million to children’s charities in Singapore and overseas in 2010 to celebrate the Foundation’s 5th anniversary this year. Since its inception five years ago, CHF has donated over S$5 million to charities all over Asia, with a focus on aiding underprivileged children.

A showcase of one of CapitaLand’s most iconic, trend-setting landmarks, ION Orchard, at the launch


A showcase of one of CapitaLand’s most iconic, trend-setting landmarks, ION Orchard, at the launch

“We set up CapitaLand Hope Foundation to help us be more focused and coordinated in our corporate social responsibility initiatives. We recognise that many have experienced financial difficulties over the past decade, particularly during the recent global financial downturn, and that more people need help. As such, CHF’s pledge to donate another S$5 million this year alone to mark the Foundation’s fifth anniversary will go a long way to support more programmes for the shelter, education and healthcare needs of underprivileged children in Singapore and overseas,” said Mr Liew.

The S$5 million will go to childrens' charities across Asia. "I see CSR (corporate social responsibility) as not so much directly (from the) business impact, but more from the point that our staff feel very close to the subject. "It provides them with an opportunity to do volunteer work, and to sum it up, it gives the company a soul to work with," added Mr Liew.

And the company with a soul is looking forward to more glorious decades to create more value in the buildings they develop and in the people they build.

For more information on CapitaLand’s 10th anniversary celebration activities, visit www.capitaland.com/10

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