Sharing the Fruits of Labour
CapitaCommercial Trust gives out fresh fruits to tenants in yet another gesture of care
Issue: Apr 2012
Colourful, healthy bags of treats certainly brought smiles to the tenants at the Fruit Day organised for nine CapitaCommercial Trust properties
An apple a day may keep the doctor away but a bag of fruits will draw people together. This was evident in the hallways of several CapitaCommercial Trust (CCT) buildings during Fruit Day in March. Over several days in March, throngs of tenants in nine CCT office towers – Capital Tower, Six Battery Road, One George Street, Wilkie Edge, Bugis Village, Golden Shoe Car Park, Raffles City Tower, HSBC Building and Twenty Anson - stopped by the lobbies and, with smiles and greetings, received a bag of fruits each from their landlord, adding much joy and laughter to the place. This is the third tenant engagement initiative by CCT where sweet treats are given out, following the successful Ice Cream Day and Kit Kat Day last year.
Lynette Leong, Chief Executive Officer of CapitaCommercial Trust Management Limited said, "By being proactive and responsive in addressing and exceeding tenants' needs and requirements, CCT hopes to add value and enhance customer satisfaction, so as to become the 'landlord of choice' and build long-lasting relationships with our tenants."
“There is a saying that goes: healthy employees are happy employees. That’s why this year we have decided to show our care for tenants by encouraging a healthy lifestyle with a healthy snack,” said Dawn Lai, Head of Marketing and Leasing at CapitaLand Commercial Management Pte Ltd. “This is also in response to tenants’ feedback that they would like to receive healthy treats. As a landlord, CCT believes in engaging and listening to our stakeholders and this translates to delighting them with treats they like to receive.”
Such tenant engagement activities are in line with CapitaLand’s Because iCare campaign this year (read The World of Because iCare) to show CapitaLand’s efforts in engaging its different stakeholders. The campaign also highlights the Group’s relentless pursue of leadership in green buildings and environmental awareness, with long-term efforts in caring for children and advocating staff volunteerism.
Fruit Day is part of the CCT’s tenant engagement programmes to add value to the landlord-tenant partnership, which forms part of CapitaLand’s Because iCare campaign for this year
A lot of thought and planning went into the organisation of Fruit Day for the tenants, especially on the selection of fruits to be given away. The type of fruits selected must not bruise easily (such as kiwi and bananas), relatively hassle-free to consume and has general appeal, like apples.
The origin of the fruits was another aspect that was looked into by the CCT team. Only fruits from countries with governing bodies that conducted research on residue-free pest and disease controls were considered. This is to ensure that the fruits were produced with fewer chemicals and carbon inputs and of a higher quality.
Eventually, Pacific Beauty Apples from New Zealand, Peckham Pears from South Africa and Sunkist Navel Oranges from the US made the cut and over 7,000 bags of fruits were packed and given away. Even getting a fruit supplier who was willing to pack different fruits into handy packets for easy giveaway was no mean feat but it was important for CCT to procure that to ensure a variety of fruits can be provided for tenants.
Seeds of Good Ties
The simple gesture of fruit-giving was warmly received by all. The Raffles City Tower lobby was abuzz with activity as crowds of tenants collected their treats.
Great planning and care went into selecting and packing over 7,000 bags of fruits that were given to CCT tenants
Said Accenture Finance Manager, Martin Jost, “Companies that care for their employees? Yes. But landlords? This is the first for me. And it fits perfectly into my diet plan right now.”
Jasmine Ng, a secretary at Orix Investment and Management Pte Ltd which handles venture capital financing and ship financing services, said, “It’s good that they make it a point that we eat well. At first, we thought they were giving us treats to make up for something. But then we realised that they were giving the fruits to us simply because they care.”
Desktop Support Administrator, Shaun Kwek, who works at IRESS, a principal supplier of share market and wealth management systems, at Wilkie Edge said, “This is the first time I have heard of a landlord who gives out treats like this. It certainly adds to the buzz of working here.”
Tenants at Raffles City Tower and One George Street enjoyed the pleasant surprise and thoughtful gesture
Enjoying the buzz was precisely why come tenants went personally to collect their bag of fruits even though baskets had been delivered to their office. Christine Chen, Governance Coordinator, Strategy & Planning for Borouge, a leading provider of innovative value creating plastics solutions at One George Street, said, “I came down to experience Fruit Day personally. I just came from China to work here a month ago, and I have never encountered anything like this before. It is very impressive and I am thinking of talking to my office in China to do something similar.”
Faith Gargollo, Client Services Officer at one of the largest law firms in Singapore, Wong Partnership, also at One George Street, said, “It is refreshing to get fruits because people usually give out sweets. This also falls nicely in line with Singapore’s push towards a healthy lifestyle.”
While the healthy treat is a simple gesture, it is clear that CCT goes a long way to care for its tenants, in this case, by promoting a healthy lifestyle. In whatever way it can, CCT always strives to add value to the landlord-tenant partnership. It is considerations like these that make CCT a landlord with a difference and for a simple reason: Because iCare.