Ascott Celebrates 30th Anniversary with Treats Aplenty
Birthday goodies include exclusive rewards, special rates and complimentary stays!
Issue: Apr 2014
From 1 April to 31 December 2014, join the world’s largest serviced residence owner-operator in celebrating 30 years of Ascott Moments and enjoy special rates and promotions
This year, The Ascott Limited (Ascott) is celebrating the big 3-O and inviting you to celebrate this very special milestone!
“We would like to thank all our customers for their unwavering support. To celebrate Ascott's 30th anniversary, we would like to reward our customers and continue to give back to the communities as we look forward to the next 30 years and more,” said Mr Lee Chee Koon, CEO of The Ascott Limited.
As Ascott celebrates 30 years of successful business, birthday treats galore from 1 April till 31 December 2014.
Enjoy 30% off Best Flexible Rates
For starters, Ascott is offering a very special 30% discount on its Best Flexible Rates at any of its participating serviced residences in over 30 cities in Asia Pacific, Europe and the Gulf region. Simply sign up for free to be an Ascott Online Member to enjoy these great offers.
Exclusive Treats for Long Stay Residents
Long-term residents get to receive great rewards as well. For every 30-night consecutive booking from 1 March to 1 December 2014, Ascott is giving away one free night’s stay in the form of a cash voucher redeemable at any Ascott serviced residence when residents check in between 1 April and 31 December 2014.
Refer and Get Rewarded
In addition, guests can get a night’s stay on the house when they refer friends and business associates for a minimum 30-consecutive-night stay.
30 Years of Success
Citadines La Défense Paris in France; Starting from one property each in Singapore (The Ascott Singapore on Scotts Road) and France (Citadines La Défense Paris), Ascott has grown to become the world's largest international owner-operator of serviced residences, with about 34,000 apartment units in 231 properties
The wholly-owned serviced residence arm of CapitaLand began business in 1984 with a property each in Singapore (The Ascott Singapore on Scotts Road) and France (Citadines La Défense Paris). In three decades, it has grown to include some 34,000 apartments in 231 properties across 83 cities in 23 countries. Along the way, its three brands of serviced residences - Ascott, Citadines and Somerset – have been accorded several accolades including the 'World's Leading Serviced Apartment Brand' at the prestigious World Travel Awards 2013.
Mr Lee attributes the success of the brand to a dedication to quality and its unique ability to provide a home-away-from-home experience.
“At Ascott, we are committed to continuous innovation and going the extra mile to provide our customers the best experience. We would also like to thank our employees for their dedication, key executives who pioneered and helped to grow Ascott over the years, as well as our Board members and management for their stewardship,” he said.
Great Plans Ahead
Marking its 30th anniversary, Ascott outlined plans to extend its international footprint. It has secured contracts to manage its first property in Myanmar with Somerset Kabar Aye Yangon and its third in Wuhan with Somerset Zhuankou Wuhan. It recently opened its first property in Frankfurt with Citadines City Centre Frankfurt. Ascott Sentral Kuala Lumpur opened in March and Ascott Midtown Suzhou will be ready in April 2014.
Citadines City Centre Frankfurt in Germany (left) , Ascott Sentral Kuala Lumpur in Malaysia (center) and Ascott Midtown Suzhou in China (right) are some of Ascott’s latest properties in 2014
“To enable our guests to enjoy the comforts of home in more destinations, we plan to open 58 properties across 12 countries by 2018, of which about 20 properties are scheduled to open this year,” Mr Lee shared.
“Ascott’s focus this year is to seek investment opportunities in key markets where we have presence like Singapore, China, India, capital cities in Southeast Asia, Paris, London and key cities in Germany. We will also expand through management contracts and strategic alliances to achieve our target of 40,000 apartment units globally by 2015 and to strengthen Ascott’s position as the global serviced residence leader.”
Not only is Ascott adding to its portfolio, it is enhancing it as well. In 2010, it launched its refurbishment programme, investing close to S$100 million to renovate 20 of its properties. By 2016, another S$200 million will go to enhancing another 29 properties.
30 years of successful business have shown that global travelers can truly count on the quality of service that Ascott delivers time and again. Its award-winning properties are more than just serviced apartments, but are homes away from home. Wherever you are in the world, Ascott is set to continue to delight and surprise for decades to come.