Inside Outside

CapitaLand’s e-publication, Inside Different Geographies, is now mobile-friendly, giving you easy-to-read, ready access to information on the go!

Issue: Aug 2013

Reading CapitaLand’s e-publication, Inside Different Geographies, from your mobile phone or tablet is fast and easy with the mobile-friendly layout and features
Reading CapitaLand’s e-publication, Inside Different Geographies, from your mobile phone or tablet is fast and easy with the mobile-friendly layout and features

As mobile phones get more sophisticated and people use it to do more and access more, they are also increasingly expecting websites to cater specifically to their mobile phones.

A recent Google survey found that seven in 10 mobile phone users want websites to be mobile-friendly but more than 9 in 10 were disappointed. About 75 per cent also say that they are more likely to revisit the site if it is mobile-friendly and five times more likely to abandon what they are doing if the site is not performing optimally.

CapitaLand understands this well. That is why they have designed a mobile-friendly version of their e-publication website, Inside Different Geographies.

With this enhanced website, readers can now access all articles about CapitaLand’s architectural landmarks, regional and global highlights and real estate market movements cum trends easily and quickly on the go.

Same Information, Different Layout

When accessed from the mobile phone, the articles on Inside Different Geographies fit perfectly into the smaller screen of the smartphone or tablet
When accessed from the mobile phone, the articles on Inside Different Geographies fit perfectly into the smaller screen of the smartphone or tablet
The drop-down bar allows readers to easily select the category of article that they wish to read
The drop-down bar allows readers to easily select the category of article that they wish to read

The layout of the articles has been adapted uniquely for smartphones and tablets. Since phones screens are generally longer and narrower while computer screens are wider and shorter, the two columns that appear in the regular website have been collapsed into one with the most recent articles appearing first and banners and announcements below.

The bar that allows readers to select the different categories of articles – Home, Spaces, Advocate, People, CapitaDNA, Escape, Gourmet, Style, Investment, Gallery, Archives – is reduced to a single button on the top right.

With one touch, readers can choose from the different categories. For categories that have different themes such as Spaces which is divided into Home, City and Leisure, instead of having to further click on the categories to get to the themes, the top three articles of each of the categories appear the moment you go into that page. This limits the number of clicks it takes to navigate to a page, a feature mobile phone users welcome.

The design is also clutter-free, making reading the articles on a small screen easy.

Easy-to-use features

You can also share your favourite article with your friends via Twitter, Facebook and other platforms
You can also share your favourite article with your friends via Twitter, Facebook and other platforms

The website, when accessed from the mobile phone, features big finger-friendly buttons that make the touchscreen interface easy. You can share your favourite article via Facebook, Twitter, Gmail or any other fun platforms.

With this mobile-friendly website, you can access Inside while you are outside. Information on the go just got easier.

Inside Different Geographies is also now on Twitter! Follow us @CL_Inside for more interesting insights and information on the go!

Comments
User Ali
188.143.234.X | 2016-02-14 13:59:58
I wish the Singapore govt had followed the Korean way, and raise the ieenrtst rates to curb loans rather than their use of supply of land and policies. At least those who have been prudent will stand to gain with higher yields to their savings. Really how much of the demand is due to speculation by the locals who intends to flip this. Anyone who intends to speculate on something as chunky and illiquid as properties will not be fazed by this.In short, I think the situation is not addressed correctly. MBT is barking up the wrong tree. In so doing, he now protects this domain for the uber rich and the foreigners with hot money.
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