Care Connection

New online portal, Because iCare Exchange, unites CapitaLand family through virtual interactions and exchange of ideas

Issue: Jul 2012

New online portal, Because iCare Exchange, unites CapitaLand family through virtual interactions and exchange of ideas
New online portal, Because iCare Exchange, unites CapitaLand family through virtual interactions and exchange of ideas

Much like how a family embraces its members, allowing them to speak without fear and listen with heart, CapitaLand encourages its staff to Speak Up, Listen and Respond. In fact, that is the main tenet of its group-wide Because iCare campaign through which CapitaLand engages staff and stakeholders; and shows that it cares for its people, the community and the environment. And now, the CapitaLand family has another platform to speak, listen and respond via a new online portal, Because iCare (BiC) Exchange.

“This marks a new era in CapitaLand’s employee engagement journey and creates a positive work environment.” Tan Seng Chai, Deputy Chief Corporate Officer, CapitaLand Limited.

BiC Exchange has been set up to allow employees to share their ideas, engage in meaningful discussions and interact virtually. The portal encourages the building up of an online CapitaLand community that transcends time and space, an important factor since its employees belong to different Strategic Business Units (SBU), spread across different offices.

Listen with Care


BiC Exchange is a fuss-free way for CapitaLand staff to keep in touch and in tune with each other
BiC Exchange is a fuss-free way for CapitaLand staff to keep in touch and in tune with each other
The BiC Exchange is the result of the Because iCare corporate culture the Group has been inculcating. When staff suggested the creation of a platform for greater interaction and bonding to build up ties within CapitaLand, the company listened and responded.

“We recognised the need for employees to have an avenue for sharing ideas. So, a team consisting of cross-SBU and cross-level staff was formed to look into the matter,” said Ms Angeline Oh, Senior Vice President, Human Resource, CapitaLand Limited.

Experience the Care

The initiative has been warmly received. Finance Executive from CapitaLand Residential Singapore, Tan Puay Hong, was one of the first to sign up and join BiC Exchange, even though she does not normally use social media.

“I don’t usually have the time to use Facebook, Twitter or blog but I was touched that they have come up with such a valuable platform that has people in mind. That is why I took the first opportunity to sign up,” said Tan.

Avid Facebook user, Senior Executive, End User Computing, CapitaLand Limited, Sharon Liew, who represents the rising number of employees who are tech-savvy, was very positive about BiC Exchange too.

“I think that BiC Exchange is a great platform to share ideas and information within the workplace community and to interact with one another. That’s what prompted me to sign up, I express myself better in writing so this will definitely prompt me to share more,” said Liew.

“I enjoy reading the fun topics and creative ideas posted by my colleagues. Since most of us are scattered across different office buildings, it really a great way to bond. You can see people from different business units, all races, all levels sharing information on this platform. There’s basically no barrier and everyone has the freedom to express themselves freely.”

From a handsome executive, a cute girl to the endearing Jia Jia panda, users can choose from the fun selection of avatars that best describes them
From a handsome executive, a cute girl to the endearing Jia Jia panda, users can choose from the fun selection of avatars that best describes them

Another interesting and exciting feature that staff can find on the BiC Exchange is the BiC Photo Story Contest that CapitaLand has organised for its employees. Those who want to take part can share their photographs of moments that embody CapitaLand’s core values of People, Integrity, Courage, Innovation, Fairness and Community.

Ricky Tay from CapitaMalls Asia submitted this captivating shot of two students from CapitaLand Longdong Hope School in Sichuan engrossed in an art and craft lesson conducted by a CapitaLand staff volunteer for the BiC Photo Story Contest. The photo embodies the spirit of volunteerism and giving back to the community
Ricky Tay from CapitaMalls Asia submitted this captivating shot of two students from CapitaLand Longdong Hope School in Sichuan engrossed in an art and craft lesson conducted by a CapitaLand staff volunteer for the BiC Photo Story Contest. The photo embodies the spirit of volunteerism and giving back to the community

The BiC Photo Story Contest is an extension of the CapitaLand-National Geographic Channel “Building People” Photography Competition

Planning with Care

Like a family that is continually looking out for its members, the team manning BiC Exchange is doing more to improve the portal even right now.

“We are exploring the idea of having a Marketplace area for people to exchange items, and sell secondhand goods to promote recycling and reusing. We are also improving the search and sorting functions,” said Sharon Sim, Manager, Corporate Communications, CapitaLand Limited.

In fact, keeping the portal fresh and interesting, and responding quickly to the posts and feedback are what the team behind the portal is striving to do.

Adeline Chiam, Executive, Finance, CapitaMalls Asia, Singapore came up with this suggestion, “In my previous employment, we had a platform for us to share our ideas and we were given rewards for our suggestions as well when our ideas got adopted. It would be great to have a similar system here.”

It may not be long before Chiam’s suggestion is taken up. In the works is a reward points system for posting ideas and experiences that can be exchanged for CapitaVouchers. Currently, every post earns the user 10 points while every comment gets them two. A leaderboard on the home page tracks the scores and there is a Hall of Fame for those who with the highest number of points.

This new way of connecting rides on a burgeoning trend that points to growing online communities. That CapitaLand went to great lengths to create a platform for its staff where they can share freely speaks clearly of a company that will do all it can to reach out to and bond with its staff and treat them like family.

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