Click and do Good!

Spread your care and support for underprivileged children as you exchange festive greetings via e-cards

Issue: Feb 2010

CapitaLand’s Chinese New Year musical electronic greeting card specially designed to usher in a blossoming year ahead
CapitaLand’s Chinese New Year musical electronic greeting card specially designed to usher in a blossoming year ahead

Imagine sending over 5,000 greeting cards to friends! Well, that was exactly what Alif Bihaqqi, a part-time student at Informatics, did last Christmas.

But besides sending his greetings, Alif’s act also helped to donate more than S$10,000 to the Muhammadiyah Welfare Home in Singapore. That is because for every electronic CapitaLand Christmas card (which was a 45-second animated musical greeting card) sent, CapitaLand Hope Foundation, the philanthropic arm of CapitaLand would donate $2 to the welfare home.

Called the “Send E-card & Donate (S.E.N.D) for Hope” campaign, this is CapitaLand’s unique initiative to spread the festive cheer while saving the earth and helping the underprivileged. This February, you can also do your part for charity and the environment with CapitaLand’s specially designed Lunar New Year musical electronic greeting card. For every CapitaLand electronic greeting card you send, CapitaLand Hope Foundation will donate S$2 to the Young Women’s Christian Association (YWCA) Singapore. The donations raised will provide a year's food for more than 100 underprivileged children aged 5 - 12 years old under their "Meals-on-Wheels" programme. The "Meals-on-Wheels" programme distributes free nutritious dinners from Mondays through Fridays to underprivileged children from families with a per capita income of S$400 or less.

With the click of a mouse, your greetings can be sent to many across the world, raising awareness to care for the less fortunate in the community at the same time, just like what Bihaqqi did.

“To me it is a form of giving back to the community which many people have forgotten about. Those with big hearts might not necessarily be the ones with the financial capacity to contribute. Hence the opportunity that CapitaLand has provided is one that is rare especially for those who aspire to help,” said Bihaqqi.

Bihaqqi’s effort alone accounted for a quarter of the 19,000 greeting cards sent last Christmas. He sent them to all his friends in his Facebook account and to his friends’ contacts as well.

“I looked for everyone I could to spread the message to help. I have to admit that though it is no easy feat, the sense of satisfaction is immense,” said Bihaqqi.

A 45-second heartwarming musical montage of faces from the CapitaLand Hope Foundation makes the Christmas e-greeting card a pleasant gift for those who received it
A 45-second heartwarming musical montage of underprivileged children supported by CapitaLand Hope Foundation makes the Christmas e-greeting card a pleasant gift for those who received it

The Christmas e-card month-long campaign in December 2009 received such an overwhelming response that its deadline was extended for another four days crossing 2010 to end on 4 January 2010. Some S$38,000 was raised as a result! Heartened by the overwhelming response from the e-card campaign, CapitaLand Hope Foundation further donated additional funds to the home, topping up the total sum to S$50,000.

David Ng who works for Samsung Asia also participated enthusiastically. “This is very good. I read about it in the newspaper and wanted to spread the news to more of my friends. This is one way to advertise CapitaLand but this initiative also benefits the welfare of the less fortunate. More companies should be doing this. ” he said.

A much-needed boost

The old premise of the Muhammadiyah Welfare Home has become unsafe for its occupants
The old premise of the Muhammadiyah Welfare Home has become unsafe for its occupants

The funds raised will go a long way to help build a new home for the Muhammadiyah Welfare Home which is relocating to its new premises at the former Min Xin Primary School in Bedok. Many of its facilities at this current home are beyond repair.

“The old home was more than 20 years old and many areas were termites infested. We also had only 2 toilets that were shared by some 60 odd children that came to live here,” explained Leslie Teo, Associate Director of Muhammadiyah Welfare Home.

At the new premise, the boys are elated that they have a field to run freely
At the new premise, the boys are elated that they have a field to run freely

The 50-year-old charity has been doing community work though education, welfare and other activities throughout Singapore. It was gazetted as welfare home for children by the Singapore Ministry of Community Development in December 1989.

The home is grateful for the much-needed boost to improve the children’s living environment. The money raised from this e-card charity drive will be used to cover the renovation costs of the vacant school and build bunk beds for the underprivileged children.

The old Min Xin Primary School has been renovated and is now home to the Muhammadiyah Welfare Home
The old Min Xin Primary School has been renovated and is now home to the Muhammadiyah Welfare Home

The children are excited about their new rooms and are pleased that there will be a field for them to run around in their new home.

The home is also impressed by CapitaLand’s way of spreading cheer to the less fortunate while being green.

“Using e-cards to raise funds for a charity is both effective and meaningful. Kudos to CapitaLand for a brilliant initiative! I feel that this e-card programme is an excellent way to raise funds for the needy. I am impressed by the powerful multiplier effect where one recipient of the card can send the card to many and hence the overwhelming response of 19,000 cards sent within a short time span of one month,” remarked Teo.

Click now! SEND for Hope

So what are you waiting for? Bringing cheer to the less fortunate and saving the environment have never been easier!

You are warmly invited to participate in the CapitaLand Lunar New Year e-card charity drive and help YWCA Singapore raise the funds needed to provide food for the beneficiaries.

This e-card charity drive will help YWCA Singapore raise the funds needed to provide food for the beneficiaries.

YWCA hopes that more children from low income families can get to eat regular meals with the donations raised from CapitaLand’s “SEND for Hope” initiative
YWCA hopes that more children from low income families can get to eat regular meals with the donations raised from CapitaLand’s “SEND for Hope” initiative

“With dinners being provided for the children, this ensures that they get sufficient nutrients from the meals and do not have to go to bed hungry. Our partner schools have told us that since the children started receiving regular meals from the programme, they are more alert and are able to concentrate better in school,” says Leung Yee Ping, Executive Director of YWCA. Leung adds that with the donation by CapitaLand’s “S.E.N.D for Hope” campaign, YWCA hopes to expand the Meals-on-Wheels programme to reach out to more children who do not have enough to eat.

Leung adds that with the donation by CapitaLand’s “SEND for Hope” campaign, YWCA hopes to expand the Meals-on-Wheels programme to reach out to more children who do not have enough to eat.

Log on to www.capitaland.com/greetingcards and send your loved one Lunar New Year e-greeting card today. You will be sure you are also sending hope to the children under YWCA’s “Meals-on-Wheels” programme.

Comments
Write comment
Name (required)
E-mail (required, but will not display)
Comment
Irrelevant or inappropriate comments might be edited or removed.
By subscribing, you consent to the collection, use and disclosure of your personal data in this form by CapitaLand Ltd, its related corporations (collectively ‘CL’) and its authorised service providers for the purposes of sending you the Inside e-newsletter, related updates and other e-mail updates which may be related to your subscription with us.
 

Please input the anti-spam code that you can read in the image.



Follow us on:

  • twitter
  • instagram
  • LinkedIn
  • Facebook
  • YouTube
  • google+
  • pinterest
  • flipboard