Bagging Eco-friendly Gifts that Save the Earth
CapitaLand’s new corporate gifts reinforce Green message to corporate partners and children beneficiaries
Issue: Apr 2012
These cute cushy pandas may look like stuffed toys but they are actually reusable bags made from recycled Polyethylene Terephthalate (PET) bottles
Giant Pandas, Jia Jia (嘉嘉) and Kai Kai (凯凯), the symbols of CapitaLand’s conservation pledge and long-term commitment to China, have been generating a great deal of buzz with their impending arrival this year. At CapitaLand, they have also inspired a good degree of imagination. As the Presenting Sponsor and Conservation Donor of the China-Singapore Collaborative Programme to promote giant panda conservation, raise public awareness of conservation and implement a giant panda breeding research programme, CapitaLand is also committed to promoting wildlife conservation education among the young. That is also one of the reasons why CapitaLand has come up with a unique set of Jia Jia (嘉嘉) and Kai Kai (凯凯) Giant Panda reusable bags - that is sure to win any child’s heart. Together with a new set of CapitaLand Hope Foundation stationary also made from eco-friendly materials, they form a new series of CapitaLand eco-friendly corporate gifts.
Besides this, CapitaLand also uses FSC-certified paper (Forward Stewardship Council paper which comes from responsible resources) for all its corporate stationery, annual reports and collaterals. These Green initiatives are aimed at reinforcing the Green message with CapitaLand’s corporate partners as well as its children beneficiaries.
“CapitaLand is committed to playing its part as an environmentally-sustainable real estate developer and aims to be at the forefront of the industry in terms of our 'green' efforts. Whether it is developing green buildings or adopting eco-friendly corporate stationery and collaterals, we have extended our commitment to environmental sustainability to include our stakeholders," said Tan Bee Leng, Vice President of Corporate Marketing and Corporate Social Responsibility, CapitaLand Limited.
Bagging Another Winning Giveaway
Fully opened, the pandas become reusable bags with the toy hanging snuggly on the edge
The Jia Jia (嘉嘉) and Kai Kai (凯凯) Giant Panda reusable bags are unique in their design because at first glance, they look like ordinary stuffed toys.
But unzip the back of the five-inch panda and a reusable bag, with Jia Jia (嘉嘉) or Kai Kai (凯凯) hanging snuggly on the edge of the bag, is revealed. More interesting than this dual function is the fact that the bag is made from recycled Polyethylene Terephthalate (PET) bottles. PET bottles are common sights at any supermarket because they are used as containers for anything from beverages to food item to any type of liquid. But PET is really a textile material that became popular in the 1950s. What makes PET particularly versatile is its strength, tolerance of temperatures and wrinkle-resistance qualities. So, PET makes perfect substitutes or additions to natural fibers such as silk, wool and cotton. PET fabrics are strong, durable and have good resistance to mineral oils, solvents and acids.
Using recycled PET bottles to make the Panda bags helps the Earth on many levels. Since plastic is a petroleum-based product, recycling plastics reduces dependency on oil. It also keeps old PET bottles out of landfills and reduces waste accumulation. Finally, recycling protects the environment from the damages of non-degradable plastic. Each Giant Panda reusable bag is made from approximately eight recycled PET bottles and requires 30 per cent less energy to manufacture than from virgin polyester.
The new CapitaLand Hope Foundation stationery set is attractive, colourful and made from earth-friendly material
The Write Stuff for the Earth
Another new addition to CapitaLand’s green collaterals and corporate gifts is the CapitaLand Hope Foundation stationery set, which includes a pencil case, pencils, colour pencils, ruler, eraser, made sharpener and notebook, made from eco-materials. The pencils and colour pencils come from old newspapers and the notebook is made from recycled paper. The pencil case is created from a 100 per cent recyclable plastic known as Polypropylene. Polypropylene is bio-degradable because it is only made up of two elements, carbon and hydrogen. The production of Polypropylene is also eco-friendly. No harmful chemicals are used in the production. Instead, Polypropylene sheets are manufactured from propylene monomer. This relatively safe gas is a by-product of petroleum industry and used to be burnt off, contributing to greenhouse gas emissions. Now, it is being recycled and used to make Polypropylene.
For these items, CapitaLand collaborated with Singapore-based green company, All Things Green and Beautiful (ATGAB), which shares CapitaLand’s commitment to the environment through its focus on recycling unwanted products and transforming them into useful, novel items.
“Before this, we didn’t produce stationery. So when we were asked to come up with a line of green stationery, we went about looking for eco-materials to use and also came up with suggestions on design and what types of stationery to include,” said Elaine Pang, the eco-designer who started ATGAB.
This new series of corporate gifts will be given to the participants of CapitaLand’s Giant Panda-related and conservation-related volunteer expeditions in Singapore as well as the underprivileged children at CapitaLand Hope Schools in China and Vietnam during CapitaLand’s volunteer expeditions.
Designing collaterals that not only give joy but also give children something to think about – CapitaLand’s creativity has certainly bagged another great idea.