Have Fun Caring for the Earth

CapitaLand commemorates Earth Hour with innovative, interactive and interesting activities

Issue: Apr 2012

Beyond switching off the lights on Earth Hour, CapitaLand is committed to going beyond the hour to make an impact on the environment
Beyond switching off the lights on Earth Hour, CapitaLand is committed to going beyond the hour to make an impact on the environment

For this year’s Earth Hour on 31 March 2012, 8.30pm (GMT+8), while millions of people, businesses and governments worldwide switched off their lights for one hour, CapitaLand had taken a step further. 235 CapitaLand properties across 79 cities in Asia and Europe switched off their facade and non-essential lightings for extended hours throughout the night. Click here to view the highlights of the Earth Hour at some of the CapitaLand properties.

This is CapitaLand’s fifth year of participation in this annual global sustainability movement (discover its Earth Hour efforts here). Its commitment to do more for the environment is not new, nor limited to Earth Hour. It actively pursues leadership in green buildings and has been constantly promoting programmes such as Building A Greener Future to increase environmental awareness and to engage its stakeholders in making a difference to the environment. CapitaLand also supports eco-initiatives and wildlife conservation through the Group’s role as the Presenting Sponsor and Conservation Donor of the Giant Pandas Collaborative Programme.

These constant efforts to care for the environment are well-synergised with CapitaLand’s Because iCare campaign which reinforces CapitaLand’s “Building People” credo and strengthens its commitment towards the people it builds and the people it builds for – stakeholders including homebuyers, shoppers, shopping mall and office tenants, serviced residence guests, investors, partners, employees, children and the community-at-large.

Caring More by Going Greener

Further to last year’s Earth Hour activities, CapitaLand properties in China came up with different activities to celebrate Earth Hour. To create greater environmental awareness among the public, CapitaLand’s Earth Hour activities in China are posted in its “Building for Tomorrow” Weibo.

Some organised movie nights and candlelight nights to extend the lights out campaign indoors. In addition to organising a “No Housekeeping Day” to save water and energy, some serviced residences introduced recycling programmes for bottles and batteries and gave away green house plants to residents who participated in these green initiatives.

In Zibo, China, CapitaMalls Asia employees and their families participated in the “Add a Tint of Green for Mother Earth” tree-planting activity in early March, leading up to Earth Hour 2012
In Zibo, China, CapitaMalls Asia employees and their families participated in the “Add a Tint of Green for Mother Earth” tree-planting activity in early March, leading up to Earth Hour 2012

CapitaMalls Asia had also planned a series of exciting activities in China leading up to Earth Hour 2012 to draw shoppers and rally them towards the environmental cause. The line-up included ‘live’ unplugged performances at CapitaMall Wangjing in Beijing; “Add a Tint of Green for Mother Earth” tree-planting campaign; “I Was Formerly A Big Tree” exhibition at four CapitaMalls where works of art created out of used disposable chopsticks were displayed; and a 100-metre ‘green graffiti wall’ at CapitaMall Peace Plaza, Dalian, where shoppers expressed their support towards the environment through creative drawings.

In Singapore, CapitaMalls Asia organised its “Bring Your Own Shopping Bag” campaign on 31 March 2012 to encourage shoppers to save the environment by bringing their own reusable shopping bags while enjoying bonus CAPITASTAR reward dollars with a minimum purchase. The participating malls were Bugis Junction, Bukit Panjang Plaza, Funan DigitaLife Mall, IMM, Junction 8, Lot One, Plaza Singapura, Raffles City, Sembawang Shopping Centre, and Tampines Mall.

Caring More by Wearing Less

As with last year, CapitaLand also conducted Wear Less Day on the eve of Earth Hour in an innovative and engaging effort to take the Earth Hour message beyond the hour. Wear Less Day started in Singapore last year and won CapitaLand the WWF Singapore’s Most Creative Campaign for Earth Hour.

This time around, CapitaLand upped the ante by going international with Wear Less Day and Wear More Day on 30 March 2012. The latter is a twist of the Wear Less Day campaign where staff and tenants weathering cold climate during this period in countries such as Japan, South Korea, Belgium, France, Germany, Spain and the United Kingdom, were encouraged to “wear more” as heater temperatures at participating properties in the country were turned down in a bid to conserve energy. Interestingly, in Vietnam, participants in Hanoi wore more while those at Ho Chi Minh City wore less due to climate differences.

In Singapore, Malaysia, Indonesia, Thailand, the Philippines and South India, tenants and employees in CapitaLand’s properties turned up for work in cool, casual wear as temperatures within the buildings went up to 25 degrees Celsius to save energy. Turning up the air conditioning and by one degree Celsius could lead to three per cent savings in energy used for air-conditioning.

Mr Francis Wong Hooe Wai, Chairman of CapitaLand’s Green Committee, said: “Wear Less Day was initiated last year as a fun and meaningful way of engaging our staff and tenants to play their part for the environment. What started off as a simple initiative to rally CapitaLand’s staff and tenants in Singapore to conserve energy and make a stand against climate change expanded to Asia and Europe this year. With its widened geographical reach, CapitaLand also organised Wear More Day this year, catering to countries experiencing cold weather during this period of the year. This attests to the fact that no initiative is too simple or too small to create greater awareness and inspire organisations and individuals to contribute towards environmental sustainability.”

To further its commitment towards the environment, CapitaLand will be organising Wear Less Day at all CapitaLand corporate offices in Singapore on the first Friday of each month from 6 April 2012. Ascott, CapitaLand’s wholly-owned serviced residence subsidiary, has also been encouraging staff and guests to “wear less” and “wear more” during its monthly Earth Day. All these are part of Ascott’s global sustainability drive as it strives to become the world’s leading green serviced residence company.

And to make Wear Less Day more fun, apart from sharing tips on how to dress down in cool, casual wear, CapitaLand has also organised an online photo contest in Singapore. From now till 8 April 2012, participants can upload their photos, taken with the Wear Less Day sticker on their dressed down outfit, onto CapitaFrog’s Facebook photo contest page. You can then vote for your favourite photos. So, log on to see the creative fashion statements that CapitaLand staff and tenants in Singapore are making to do their part for Mother Earth. The methods may be tongue-in-cheek, but the message is clear: every little bit to care for the Earth counts. No deed is too small to make a difference to the future of our planet.

Please “Like” CapitaFrog Facebook page for more green tips as well as photos of our Earth Hour and Wear Less Day activities.

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