S.E.N.D For Hope – Just a Click Away!
CapitaLand Hope Foundation’s eco-friendly e-card reached record 23,000 unique e-card recipients last Christmas
Issue: Feb 2012
CapitaLand’s S.E.N.D (Send E-cards and Donate) For Hope programme saw a record 23,000 unique e-card recipients last Christmas, and over 13,000 unique recipients for the Lunar New Year e-card (above).
Last year, over 23,000 people received a CapitaLand Hope Foundation (CHF) Christmas e-card, with warm greetings, from their friends, relatives or business associates. And these 23,342 recipients should be glad to know that by this thoughtful gesture, not only are the senders protecting the environment by using paper-free, electronic e-cards, the chosen children beneficiary for the Christmas e-cards - KK Hospital Health Endowment Fund (KKHHEF) - also received a S$2 donation from CHF, CapitaLand’s philanthropic arm, for every e-card sent to a unique recipient.
Last year’s SEND For Hope Christmas e-card successfully secured a S$46,684 donation from CapitaLand Hope Foundation to KKHHEF
Due to the record usage rate of this Christmas e-card last year, KKHHEF successfully received a donation of S$46,684 from CHF. This is made possible by the S.E.N.D (Send E-cards and Donate) For Hope programme, a unique initiative that CapitaLand started in 2009 to spread the festive cheer while saving the earth and helping the underprivileged children.
“S.E.N.D For Hope started in 2009 and it is very heartening to see the strong growing support for the programme, which marries our green commitment with corporate philanthropy. A record number of 23,000 unique recipients received our Christmas e-cards this year and over 13,000 has received our Lunar New Year e-cards. Besides providing direct financial aid to the underprivileged children, we also wanted to increase the public’s awareness of the needs of these children through this programme and encourage more to join us in our efforts to help the underprivileged,” commented Tan Bee Leng, General Manager of CapitaLand Hope Foundation.
Besides representing hope for panda conservation, the cuddly duo, Jia Jia and Kai Kai, also sends auspicious greetings in this Lunar New Year Chinese e-card, which is a first this year
Kai Kai and Jia Jia Grace Festive
This is also the first time in this programme that a Chinese version of the Lunar New Year e-card is made available for those who may prefer a Chinese Lunar New Year e-card. Featured in both the Christmas and Lunar New Year e-cards are two Giant Pandas, Jia Jia and Kai Kai, as a gentle reminder to the public about their arrival in Singapore this year. CapitaLand is the Presenting Sponsor and Conservation Donor of this 10-year collaborative Panda Conservation Programme to promote giant panda conservation, raise public awareness of conservation and implement a giant panda breeding research programme.
Sharing Hope Amidst Festive Cheers
Two children beneficiaries were selected to benefit from this year’s S.E.N.D For Hope programme. KKHHEF, the charity arm of KK Women’s and Children’s Hospital, was the children beneficiary of CapitaLand’s recent Christmas e-card. KKHHEF was set up to raise funds to help needy patients who have exhausted all options and are in need of financial assistance for their medical treatment. Totally dependent on donations, the fund also supports education, research and disease prevention programmes targeted at women’s and children’s health.
“We are very thankful to be the beneficiary of CapitaLand Hope Foundation’s S.E.N.D For Hope Programme and for the overwhelming response. A big thank you to CapitaLand Hope Foundation for partnering us in this very meaningful and innovative programme where senders can concurrently send warmth and joy to friends and families and raise funds for the needy patients at KK Hospital (KKH). Very often, the patients who approached KKHHEF for financial assistance have exhausted all options possible. This donation will definitely enable KKHHEF to help more needy patients with their healthcare needs,” said Ms Audrey Lau, Director of Corporate Development, KKH, on behalf of KKHHEF.
Inmates’ Families Support Fund (IFSF) in Singapore is the designated children beneficiary for CHF’s Lunar New Year e-card. CHF will donate S$2 for every Lunar New Year e-card sent to a unique recipient which will go towards underprivileged children who are struggling with the stigma of having one or both parents incarcerated. IFSF was set up to provide basic assistance to families, especially children of inmates, to cope with the incarceration of their loved ones.
“Incarceration often has a negative impact on the families of the offenders. They often face emotional and financial difficulties, more so if the offender is the sole breadwinner of the family. In most cases, children are the ones who bear the brunt of the turmoil caused by this negativity. The IFSF is deeply appreciative of CapitaLand Hope Foundation’s e-card fund raising programme. The support from CapitaLand Hope Foundation to raise fund would be a source of encouragement to inmates and their families that community support is available,” said Mr Koh Choon Hui, Chairman of IFSF.
The assistance provided by IFSF to the children while their parents are in prison goes a long way in helping them through this very difficult period
Mr Koh added that the donation will be channelled to provide inmates’ children with book vouchers to promote learning through enrichment materials, assessment books and other educational materials for school going children. The donation will also be used to provide support to families looking after the babies of female inmates who give birth while in prison and to provide groceries vouchers to families with children to help them tide through the interim period while waiting for other assistance.
Alvin (not his real name) is one such beneficiary. “I am very appreciative of the support the Inmates’ Family Support Fund has given me during this period. My son is in prison and his two children are under my care. I intend to use the vouchers given to buy food, story and assessment books for my grandsons to help their learning. Thank you!” said a grateful grandfather.
While clicking and sending an e-greeting card may seem like a small gesture to many, to those benefitting from the senders’ efforts, it truly means great hope for them amidst the festive cheers.