Raising Hope through Recycling

Green for Hope 2011 achieves remarkable results at the half-way mark

Issue: Sep 2011

Liew Mun Leong, President and CEO of CapitaLand Group, presenting a S$700,000 cheque donation to Yam Ah Mee, Chief Executive Director of People's Association
Liew Mun Leong, President and CEO of CapitaLand Group, presenting a S$700,000 cheque donation to Yam Ah Mee, Chief Executive Director of People's Association

This year's Green for Hope @ CapitaLand campaign has reported record first half figures. It has raised S$700,000 to help underprivileged children islandwide through the five Community Development Councils (CDCs) in Singapore. This is almost double the amount raised last year. A total of 860,000 kg of recyclable waste was collected.

The annual campaign is an initiative that creatively combines recycling with philanthropy. Launched in 2008, Green for Hope started by encouraging primary schools to reuse, reduce and recycle (3Rs). CapitaLand Hope Foundation, the philanthropic arm of CapitaLand, pledged to donate S$2 to charities in aid of underprivileged children for every kilogramme of recyclable waste the participants collect. In 2010, this was extended to CapitaLand staff, tenants, shoppers and serviced residences guests in an effort dubbed Green for Hope @ CapitaLand which spanned the months January to June. From July to December, the children at primary schools carry on the campaign under Green for Hope @ Primary Schools.

Green for Hope @ CapitaLand pictures from 2011
A cause for joy – $700,000 raised through recycling efforts will help underprivileged children islandwide

Green for Hope @ CapitaLand

"The Green for Hope project is in line with CapitaLand Hope Foundation's focus on supporting programmes for the shelter, education and healthcare needs of underprivileged children in Singapore and overseas," said Mr Liew Mun Leong, President and CEO of CapitaLand Group.

"We are pleased that the Foundation's donations for Green for Hope @ CapitaLand will be extended to a wider community this year, reaching more beneficiaries islandwide through our partnership with the Community Development Councils. The latest donation by CapitaLand Hope Foundation brings the total amount contributed since the inception of the Green for Hope recycling campaign to S$3.9 million."

The 24 participating CapitaLand properties were grouped into five clusters, each working with a partner CDC. The maximum donation for each CDC was capped at S$120,000 (equivalent to 60,000kg of recyclable waste). In addition, the top three clusters with the largest collection amounts earned their partner CDCs another S$50,000, S$30,000 and S$20,000 of donations respectively. The South East cluster came up top this year, followed by the North West and North East clusters.

Andrew Tan, CEO of the National Environment Agency, said, "The CapitaLand Green for Hope campaign is a very meaningful effort that has been effective in promoting recycling and contributing to worthy causes such as assisting needy students and underprivileged children. Waste minimisation and recycling enable us to boost resource efficiency and transform waste into resource."

Nan Hua Primary School is participating in Green for Hope @ Primary Schools for the first time this year
Nan Hua Primary School is participating in Green for Hope @ Primary Schools for the first time this year

Green for Hope @ Primary Schools

This is also the first year that all 179 primary schools in Singapore have participated in the Green for Hope @ Primary Schools. But for newcomer, Nan Hua Primary School, going green was part of their plan even before they signed up with Green for Hope @ Primary Schools. Hence, it is even more meaningful for them to participate in Green for Hope @ Primary Schools as they can now use the donation they received from CHF, based on the quantity of recyclable waste collected, to help their own underprivileged students.

"Go Green is our Community Improvement Programme's (CIP) main activity this year," said Cho Yue Wai, Advisor for Nan Hua Primary School's CIP. "Participating in Green for Hope @ Primary Schools is part of CIP."

Click here to view our Green for Hope roadshow videos.

Nan Hua Primary School always has recycling bins placed strategically within its premise. Environment Monitors are appointed in classes to ensure waste is recycled, with lights and other electronic equipment switched off when not in use. But this year, Nan Hua Primary School has gone green in a bigger way.

Nan Hua Primary School is participating in Green for Hope @ Primary Schools for the first time this year
This green board game is the brainchild of the winning Primary Five class at Nan Hua Primary School

From January to June this year, the school ran a Go Green competition. Each level was given a project to encourage and educate about recycling and conservation. Primary One classes were asked to make bookmarks about recycling while Primary Two classes used recycled material to create flowers in a flower pot. Primary Three classes had to come up with four- or six-panelled comic strips about going green. Primary Four seniors designed games while the Primary Five classes composed songs waxing lyrical about the 3Rs (Reuse, Reduce, Recycle). Each class had to submit one entry and a winner was chosen for every level.

"The Primary Four winning entry was very interesting," said Cho. "They came up with a board game that was similar to Snakes and Ladders. There were holes on the board and if a token were to fall into a hole, the player had to read a statement about recycling on the board."

At the school's Mid-Autumn Festival this month, all the above entries will be exhibited for the students, teachers and board members. As for the on-going Green for Hope @ Primary School, Nan Hua Primary School has increased its efforts in involving parents and students. "We sent out letters to parents to tell them what we are doing. We have also started class competitions to encourage them to collect more recyclable waste," said Cho.

Nan Hua Primary School's participation in CapitaLand's recycling programme may be long in coming, but they are certainly not short of creative ideas to make it all a success.

User Mrs Ong Chwee Eng
218.186.10.X | 2012-02-24 01:51:04
User Mrs Ong Chwee Eng
218.186.10.X | 2012-02-24 01:50:41
I would love to follow up on the news from Capitaland, especially on your green efforts
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