Walking The Green Talk
CapitaLand properties join in the Green for Hope programme
Issue: Mar 2011
CapitaLand staff from its Bugis Junction management team were at Canossaville Children’s Home in 2010 to help the charity with sanitising the playground and trimming the plants at the rooftop garden
CapitaLand’s highly successful “Green for Hope” @ Primary Schools in 2010 saw 170 schools in Singapore coming together to raise close to S$900,000 for underprivileged children and do their bit for the environment at the same time.
But this is not just a programme for school children to be green, CapitaLand is also walking the talk by having all its properties collect recyclables and raise funds for underprivileged children as well.
The mechanics for Green for Hope @ CapitaLand, which is in its second year running, is the same as the programme for the primary schools. CapitaLand Hope Foundation, the philanthropic arm of CapitaLand, will donate S$2 for every one kilogramme of recyclable waste collected. The programme will run from January to June 2011.
This year, 24 CapitaLand participating properties will be divided into five groups. Each group will adopt a Community Development Council (CDC) in Singapore, namely the Central CDC, North West CDC, North East CDC, South West CDC and South East CDC.
“The beneficiaries this year are the underprivileged children identified by the five CDCs. While the mechanics is the same as last year’s, additional donations of S$50,000, S$30,000 and S$20,000 will be awarded to the CDCs of the top 3 groups with the largest amount of recyclable waste collected. We hope that through the collaboration with the CDCs, this year’s programme will reach underprivileged children islandwide.” explains Tan Bee Leng, Vice President of Corporate Social Responsibility of CapitaLand Limited.
ION Orchard, Clarke Quay, Somerset Liang Court, Somerset Grand Cairnhill, Somerset Orchard
North East CDC
Raffles City, Funan Digitalife Mall, Tampines Mall, Rivervale Mall, One George Street
North West CDC
Sembawang Shopping Centre, Junction 8, Bukit Panjang Plaza, Plaza Singapura, The Atrium@ Orchard
South East CDC
Technopark@Chai Chee, Bugis Junction, Somerset Bencoolen, Wilkie Edge, Ascott Raffles Place
South West CDC
IMM, Lot One, Capital Tower, Six Battery Road
The Green for Hope @ CapitaLand programme last year saw the CapitaLand properties collecting a total of about 888,550 kilogrammes of recyclable waste, raising a donation of S$430,000 for ten selected children charities. The ten children’s charities were Child at Street 11, Care Corner Singapore, MacPherson Moral Family Service Centre, Tampines West Community Development & Welfare Fund, MCYC Community Services Society, Pertapis Children's Home, Canossaville Children's Home, Lakeside Family Centre, The Straits Times School Pocket Money Fund and Touch Community Services.
Bugis Junction collected the most recyclable waste amongst the 26 CapitaLand participating properties in Singapore, raising a total of S$47,000 for the Canossaville Children’s Home. On top of that, the management team at Bugis Junction also took half a day off to help out at the Home.
“To me, it was a simple act of helping to clean the compound of Canossaville Children’s Home but it brought much fulfilment and joy as I was personally able to contribute to the well being of the less-fortunate children at the Home,” recalls Abdul Samat Bin Ismail, Senior Technician of the Operations team at Bugis Junction.
This initiative has also created an opportunity to engage CapitaLand’s tenants to come together for more than just business.
“We want all our tenants and people we work with to truly come together to care for the environment and the underprivileged children. I must say that our tenants have been extremely supportive and through this exercise of engaging them in this programme, we have strengthened our relationship with them as well,” comments Pauline Tan, Centre Manager of Bugis Junction.
And as the recycling efforts are in progress from January to June 2011, spirits and hopes are running high that the teams will outdo their achievements last year.