STOP, IN THE NAME OF LOVE!!
“I Love You” – a charitable cause eases the shyness of Singaporeans to say these three words to their loved ones
Issue: Apr 2010
The movement made 26-year-old Lisa Ahmad, who called her husband of one month, realise how short life is.
“Stop in the name of Love”, may be a famous 1965 single by The Supremes but in the last few weeks, this title has taken a whole new meaning in Singapore.
Stop in the Name of Love became a charity movement of Channel News Asia’s programme, blogTV.sg, as they moved across Singapore, to schools, offices, hospitals and public spaces asking the question: "If today is your last day on earth, who will you call and say I love you to?"
The purpose - to get Singaporeans to pause amidst their busy schedule, think about their loved ones and then make that call!
“It started off as a social experiment; a movement to get Singaporeans to slow down and cherish the moment. But as the team discussed, it took a life of its own and evolved into a charity drive,” says Sharon Hun, Editor of blogTV.sg.
Their target: 1,000 calls.
“People were saying how can you call this a national movement with 1,000 calls. But it wasn’t easy getting 1,000 to stop and make that call. Maybe they are shy or just being very Asian because it’s not typical of Asians to say ‘I love you’ in private let alone do it in a public sphere,” recalled Hun.
Callers were given this sticker after they made the call
But at the close of the movement on 25 March 2010, their target of 1000 calls were made by people from all walks of life in Singapore – celebrities, Members of Parliament, students, and many ordinary folks who just wanted to do their bit for charity.
CapitaLand Hope Foundation, the philanthropic arm of CapitaLand was the "official charity sponsor" of this movement and had committed S$10,000. For reaching 1,000 calls, the Foundation donated another S$10,000 (a total of $20,000) to Rainbow Centre (Yishun Park School), which is one of MediaCorp's adopted charities. Rainbow Centre is a school with special facilities to cater to the diverse special needs of children with intellectual disability, multiple disabilities and autism.
It’s a cause that CapitaLand Hope Foundation is pleased to support.
“In line with CapitaLand Hope Foundation's focus of supporting underprivileged children in their educational, healthcare and shelter needs, the donation will go towards helping these disadvantaged children from Rainbow Centre (Yishun Park School),” says Tan Bee Leng, General Manager of CapitaLand Hope Foundation.
For love …
But for some people who took part in the movement, it meant more than just doing their part for charity.
For Veronica Teo, it was an emotional moment when she said those three words to her adopted sister
26-year-old Lisa Ahmad, called her husband of one-month said that taking part in this movement made her realized how short life is.
60-year-old Veronica Teo, was teary-eyed when she made a call to her adopted sister.
“I’ve never ever told her how much I appreciated her for caring for our ailing mom. I’ve also never told her how much I love her. So this was a great opportunity to do that and yes, I was a little emotional when I called her. But I felt that we have everything to gain and nothing to lose. This was a very meaningful thing to do,” said Teo.
Teenager Rovik Robert surprised his mother with a love call.
17-year-old Rovik Robert agreed. He took the opportunity to call his mother who was his best friend. Unfortunately, Robert had to leave a voice message as his mother did not pick up the call. When asked how he thought his mom might react, he said shyly, “I think she will be very shocked!”
Nevertheless, this teenager and all the other callers did it all in the name of love and charity.